Privacy Policy

The Madrid City Council (hereinafter, the City Council), in compliance with current personal data protection regulations, Regulation (EU) 2016/679 (GDPR) and Organic Law 3/2018 (LOPDGDD), informs users that personal data collected through the website www.chinatownusera.com will be processed in accordance with the provisions of this policy.

This website is part of the “Chinatown Usera Tourist Quality Seal” project, developed by the Madrid City Council within the Destination Tourist Sustainability Plan (PSTD).

1. Purpose of Data Processing

The collection and processing of personal data through this website aims to:

  • Facilitate access, navigation, and the correct functioning of the website
  • Disseminate tourist, cultural, and commercial information related to the “Chinatown Usera” area
  • Promote tourist activity and the visibility of participating establishments in the project
  • Address inquiries, communications, or requests made by users
  • Obtain statistical information on website usage to improve the content and services offered

Personal data will only be used for the described purposes and will not be processed in a manner incompatible with them.

2. Security

The Madrid City Council adopts the necessary technical and organizational measures to guarantee the security, integrity, and confidentiality of personal data, in accordance with the provisions of:

  • Regulation (EU) 2016/679 (GDPR)
  • Organic Law 3/2018 (LOPDGDD)
  • National Security Scheme (ENS)

Access to data will be limited exclusively to authorized personnel in the exercise of their duties.

3. Data Update

Users must ensure that the data provided is truthful, accurate, and up-to-date.

In case of modification of personal data, they must communicate it to the Madrid City Council through the enabled channels.

The City Council will not be responsible for damages arising from the inaccuracy or lack of updating of the data provided.

4. Legal Basis for Legitimacy

The processing of personal data is carried out in accordance with the following legal bases:

  • The fulfillment of a mission carried out in the public interest, within the framework of the Madrid City Council’s powers in tourist promotion.
  • Compliance with legal obligations applicable to the management of public projects.
  • The consent of the interested party, in cases where it is necessary (for example, when submitting contact forms).

5. Exercise of Rights

Interested parties may at any time exercise the rights recognized by data protection regulations:

  • Access
  • Rectification
  • Erasure
  • Objection
  • Restriction of processing
  • Data portability (where applicable)

The exercise of these rights can be carried out through:

  • The Electronic Headquarters of the Madrid City Council: https://sede.madrid.es.
  • The administrative registries of the City Council.

Likewise, if they consider that their rights have not been duly addressed, they may file a complaint with the Spanish Data Protection Agency (www.aepd.es).

6. Data Protection Officer (DPO)

The Madrid City Council has a Data Protection Officer responsible for ensuring compliance with regulations in this area.

Contact details:

oficprotecciondatos@madrid.es
Calle Montalbán, 1 – 28014 Madrid

7. Recipients of the Data

Personal data will not be communicated to third parties, except:

  • When necessary for compliance with legal obligations.
  • When essential for the management of the requested service.
  • To other public administrations in the exercise of their powers.

In any case, any access to data by third parties will be carried out in accordance with current data protection regulations.

8. Data Retention

Personal data will be retained for the time necessary to fulfill the purpose for which it was collected, as well as for the periods established by applicable regulations regarding public administration and public fund management.

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