{"id":3135,"date":"2026-06-11T09:45:00","date_gmt":"2026-06-11T07:45:00","guid":{"rendered":"https:\/\/chinatownmadrid.com\/madrid-city-council-promotes-the-chinatown-tourism-quality-seal-in-usera\/"},"modified":"2026-07-16T11:08:55","modified_gmt":"2026-07-16T09:08:55","slug":"madrid-city-council-promotes-the-chinatown-tourism-quality-seal-in-usera","status":"publish","type":"post","link":"https:\/\/chinatownmadrid.com\/en\/madrid-city-council-promotes-the-chinatown-tourism-quality-seal-in-usera\/","title":{"rendered":"Madrid City Council promotes the Chinatown Tourism Quality Seal in Usera"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Usera Councillor, Sonia Cea, this morning presented the Chinatown Tourism Quality Seals to several establishments in the district. <\/p>\n\n<p class=\"wp-block-paragraph\">The new seal aims to consolidate this area as a cultural and gastronomic benchmark in the capital. <\/p>\n\n<p class=\"wp-block-paragraph\">Cea highlighted that this seal &#8220;publicly recognizes the work of many establishments<br\/>that have decided to take a step forward by committing to quality, continuous improvement, and excellence in customer service.&#8221; <\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, she emphasized that &#8220;behind each of these<br\/>seals lies effort, dedication, and a desire to continue growing.&#8221;<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-1024x683.jpg\" alt=\"\" class=\"wp-image-3124\" srcset=\"https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-1024x683.jpg 1024w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-300x200.jpg 300w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-768x512.jpg 768w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-1536x1024.jpg 1536w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-2-1024x683.jpg\" alt=\"\" class=\"wp-image-3125\" srcset=\"https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-2-1024x683.jpg 1024w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-2-300x200.jpg 300w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-2-768x512.jpg 768w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-2-1536x1024.jpg 1536w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-1024x683.jpg\" alt=\"\" class=\"wp-image-3126\" srcset=\"https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-1024x683.jpg 1024w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-300x200.jpg 300w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-768x512.jpg 768w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-1536x1024.jpg 1536w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-4-1024x683.jpg\" alt=\"\" class=\"wp-image-3127\" srcset=\"https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-4-1024x683.jpg 1024w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-4-300x200.jpg 300w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-4-768x512.jpg 768w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-4-1536x1024.jpg 1536w, https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-4-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">More than 350 establishments have received specific training and individualized support for<br\/>participating in this initiative, which is part of a program funded with over 140,000 euros<br\/>from the European Next-GenerationEU funds. The project has enabled the implementation of<br\/>a set of actions aimed at improving the district&#8217;s tourism quality, strengthening the<br\/>cultural identity of the Chinese community, and promoting a more sustainable and<br\/>decentralized tourism model. <br\/><\/p>\n\n<p class=\"wp-block-paragraph\">For three months, work has been carried out, including the mapping and analysis of tourist<br\/>establishments in Chinatown Usera, the holding of specialized seminars, and personalized technical<br\/>assistance for businesses and professionals in the sector. The program has included specific<br\/>training in service quality, hygiene, safety, accessibility, and cultural and gastronomic tourism, with the<br\/>aim of attracting new audiences and visitors. <br\/><\/p>\n\n<p class=\"wp-block-paragraph\">All of this is part of a broader municipal strategy that includes strengthening the<br\/>district&#8217;s connection with consolidated cultural spaces in the city such as Matadero Madrid and<br\/>Madrid R\u00edo, the digitalization project for commerce, the new Usera Tourist Information Point, and<br\/>actions to improve commercial quality. In total, these initiatives have<br\/>involved an investment of over ten million euros, financed by European<br\/>Next Generation EU funds within the framework of the Recovery, Transformation and Resilience Plan (PRTR) and the<br\/>2022 Tourism Sustainability Plan in Destination (PSTD) of the Community of Madrid. \/ <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usera Councillor, Sonia Cea, this morning presented the Chinatown Tourism Quality Seals to several establishments in the district. The new seal aims to consolidate this area as a cultural and gastronomic benchmark in the capital. Cea highlighted that this seal &#8220;publicly recognizes the work of many establishmentsthat have decided to take a step forward by [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":3138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-3135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"uagb_featured_image_src":{"full":["https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-150x150.jpg",150,150,true],"medium":["https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-300x200.jpg",300,200,true],"medium_large":["https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-768x512.jpg",768,512,true],"large":["https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/chinatownmadrid.com\/wp-content\/uploads\/2026\/06\/Entrega-distintivos-3-2048x1365.jpg",2048,1365,true]},"uagb_author_info":{"display_name":"Alejandro","author_link":"https:\/\/chinatownmadrid.com\/en\/author\/alejandro\/"},"uagb_comment_info":0,"uagb_excerpt":"Usera Councillor, Sonia Cea, this morning presented the Chinatown Tourism Quality Seals to several establishments in the district. The new seal aims to consolidate this area as a cultural and gastronomic benchmark in the capital. Cea highlighted that this seal &#8220;publicly recognizes the work of many establishmentsthat have decided to take a step forward by&hellip;","_links":{"self":[{"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/posts\/3135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=3135"}],"version-history":[{"count":1,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/posts\/3135\/revisions"}],"predecessor-version":[{"id":3140,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/posts\/3135\/revisions\/3140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/media\/3138"}],"wp:attachment":[{"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=3135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=3135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=3135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}