{"id":929,"date":"2026-04-13T11:16:52","date_gmt":"2026-04-13T09:16:52","guid":{"rendered":"https:\/\/chinatownmadrid.com\/quality-distinctions\/"},"modified":"2026-06-04T12:12:02","modified_gmt":"2026-06-04T10:12:02","slug":"quality-distinctions","status":"publish","type":"page","link":"https:\/\/chinatownmadrid.com\/en\/quality-distinctions\/","title":{"rendered":"QUALITY DISTINCTIONS"},"content":{"rendered":"\n
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TOURIST QUALITY<\/strong>
BADGES<\/h1>\n\n\n\n

An initiative of the Usera District Municipal Board of the Madrid City Council to recognize establishments committed to quality, accessibility, sustainability, and visitor service.<\/p>\n\n\n\n

Usera District | Madrid City Council<\/p>\n<\/div>\n\n\n\n

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Tourist Quality Badges<\/strong><\/h2>\n\n\n\n

The Chinatown Madrid Tourist Quality Badge is a municipal recognition<\/strong> that certifies the commitment of establishments in the district to a quality tourist experience.<\/p>\n\n\n\n

Obtaining it is based on a process of diagnosis, training, technical assistance, implementation of improvements, and external evaluation.<\/p>\n\n\n\n

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What does the badge certify?<\/strong><\/h3>\n\n\n\n

The badge certifies that the establishment has demonstrated verifiable progress in quality of service, customer satisfaction, accessibility, and sustainability<\/strong>. <\/p>\n\n\n\n

It also recognizes its active participation in a continuous improvement process<\/strong> adapted to the reality of Chinatown Madrid’s business fabric.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Service Quality<\/strong><\/h3>\n\n\n\n

Evaluates service delivery, customer service, staff professionalism, hygiene, establishment presentation, and the ability to offer a clear and well-crafted experience to visitors.<\/p>\n<\/div>\n\n\n\n

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Accessibility<\/strong><\/h3>\n\n\n\n

Assesses ease of access, circulation, information comprehension, and service to all people, including physical, communicative, linguistic, and sensory criteria.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Customer Satisfaction<\/strong><\/h3>\n\n\n\n

Measures the establishment’s ability to understand, serve, and improve its customers’ experience through feedback, surveys, suggestions, incident management, and review monitoring.<\/p>\n<\/div>\n\n\n\n

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Sustainability<\/strong><\/h3>\n\n\n\n

Evaluates the incorporation of good environmental, social, and economic practices, such as responsible use of resources, waste reduction, and support for local commerce and products.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Process to Obtain the Badge<\/strong><\/h3>\n\n\n\n
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The process is organized in consecutive phases<\/strong>: initial diagnosis, awareness and enrollment, training and technical assistance, implementation of improvements, final evaluation, and badge award. <\/p>\n\n\n\n

Each establishment receives support to identify its strengths, define improvement actions, and prepare for evaluation.<\/p>\n<\/div>\n\n\n\n

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Scoring System<\/strong><\/h3>\n\n\n\n
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The evaluation is structured on a total score of 100 points<\/strong>, distributed across four areas of 25 points each<\/strong>: service quality, customer satisfaction, accessibility, and sustainability. <\/p>\n\n\n\n

The assessment is based on checklists and observable or documentary evidence<\/strong>, so that each improvement can be verified.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Excellent Level<\/strong><\/h3>\n\n\n\n
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Distinguishes establishments that achieve between 85 and 100 points<\/strong> and stand out for exemplary best practices, consistent digital presence, active relationship with their customers, and contribution to the neighborhood’s tourism positioning.<\/p>\n<\/div>\n\n\n\n

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Distinguished Level<\/strong><\/h3>\n\n\n\n
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Certifies establishments that meet most standards, have implemented visible improvements, and achieve between 60 and 84 points<\/strong>. Represents the expected level of tourist quality within the program.<\/p>\n<\/div>\n\n\n\n

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Participant Level<\/strong><\/h3>\n\n\n\n
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Recognizes establishments that have started the process, participated in training and technical assistance, implemented initial improvements, and achieve between 40 and 59 points<\/strong>. It is the first level of commitment to continuous improvement.<\/p>\n<\/div>\n\n\n\n

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Downloadable Materials<\/strong><\/h2>\n\n\n\n

Download the official Chinatown Madrid in Usera materials:
information brochures, neighborhood maps, gastronomic guides, and tourist resources.<\/p>\n\n\n\n

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Download brochure<\/div><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Quality Manual<\/div><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Tourist Quality Badges The Chinatown Madrid Tourist Quality Badge is a municipal recognition that certifies the commitment of establishments in the district to a quality tourist experience. Obtaining it is based on a process of diagnosis, training, technical assistance, implementation of improvements, and external evaluation. What does the badge certify? The badge certifies that the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-929","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"alberto","author_link":"https:\/\/chinatownmadrid.com\/en\/author\/alberto\/"},"uagb_comment_info":0,"uagb_excerpt":"Tourist Quality Badges The Chinatown Madrid Tourist Quality Badge is a municipal recognition that certifies the commitment of establishments in the district to a quality tourist experience. Obtaining it is based on a process of diagnosis, training, technical assistance, implementation of improvements, and external evaluation. What does the badge certify? The badge certifies that the…","_links":{"self":[{"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/pages\/929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=929"}],"version-history":[{"count":7,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/pages\/929\/revisions"}],"predecessor-version":[{"id":2774,"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/pages\/929\/revisions\/2774"}],"wp:attachment":[{"href":"https:\/\/chinatownmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}